
Trista Mask
Red Deer Food Bank
Trista brings a background in business development, marketing, and community engagement to her role as Business Development Coordinator. In her current role with the Red Deer Food Bank, she collaborates closely with the Culinary Team in the community kitchen to attract and retain customers, raise awareness of available services, and develop creative initiatives that build a loyal and engaged community base.
She oversees invoicing, CRM systems, and client communications while supporting a strong presence through social media, website updates, and blog content. She also leads the coordination of various events throughout the year, ensuring they are well-executed, enjoyable, and aligned with the organization’s mission.
Her experience extends into fund development and sponsorship acquisition, and with a banking and retail background, she offers a well-rounded skill set that blends strategic outreach with excellent customer service, financial awareness, and operational management. Known for her clear, diplomatic communication and creative problem-solving, she is well-positioned to lead business development efforts through strategic partnerships, driving tourism, and strengthening community connections through farm-to-table experiences and rural hospitality.
Workshops
Other speakers & attendees

Randy Poon
Purpose and Performance Project
Chief Story Officer and Founder of the Purpose and Performance Project, a consulting and coaching collaborative that helps leaders and organizations align purpose with impact.
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Jeff Loomis
Momentum
Jeff works as the Executive Director of Momentum - a change-making organization that combines social and economic strategies to reduce poverty in Calgary. Momentum partners with people living on lower-incomes to get good jobs, create their own job through self-employment and save money to build their assets.
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Jenna Walsh
Elevated Escapes
Owner of Elevated Escapes, Social Business Coordinator with Be Local YYC, and Co-founder of GOT Foundation
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Barb Rallison
StartWork
Barb serves as the Associate Director at the Institute for Community Prosperity. Her work, both locally and nationally, focuses on applying economic approaches to advance community benefit and address complex social challenges.
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Philip Lozano
Be Local YYC
Manager of Be Local YYC, with almost 10 years of experience working in social enterprise, with a focus on community and grassroot initiatives
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