
Ian Russell
Structured Abstraction
Ian works at the intersection of creativity, social impact, and transformation through technology, focusing on work that creates meaningful change. With a passion for organizational transformation and experience overseeing digital projects, Ian is dedicated to enabling non-profits and social enterprises to embrace technology that increases their impact and fulfills their critical mission.
As co-founder of pioneering stock photography startup iStock, Ian designed several iterations of the platform. He went on to co-found Structured Abstraction, a digital firm firmly rooted in innovation that focuses on transformational change for social impact ventures, applying start-up energy and creative problem-solving to help organizations using continuous improvement and development. Beyond his technology work, he brings 20+ years of arts and culture management experience as founder of Juno Award-winning record label Flemish Eye, which has launched many Canadian artists' careers.
With a background in managing complex product design and UX projects and a respect for the non-profit sector established through various board positions, Ian’s work is grounded in the belief that thoughtful, empathetic design can support and enable change within complex systems.
Workshops
Other speakers & attendees

Randy Poon
Purpose and Performance Project
Chief Story Officer and Founder of the Purpose and Performance Project, a consulting and coaching collaborative that helps leaders and organizations align purpose with impact.
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Philip Lozano
Be Local YYC
Manager of Be Local YYC, with almost 10 years of experience working in social enterprise, with a focus on community and grassroot initiatives
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Barb Rallison
StartWork
Barb serves as the Associate Director at the Institute for Community Prosperity. Her work, both locally and nationally, focuses on applying economic approaches to advance community benefit and address complex social challenges.
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Jeff Loomis
Momentum
Jeff works as the Executive Director of Momentum - a change-making organization that combines social and economic strategies to reduce poverty in Calgary. Momentum partners with people living on lower-incomes to get good jobs, create their own job through self-employment and save money to build their assets.
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Jenna Walsh
Elevated Escapes
Owner of Elevated Escapes, Social Business Coordinator with Be Local YYC, and Co-founder of GOT Foundation
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